Writen in 2008 — In “The World is Flat: A Brief History of the Twenty-First Century,” Thomas L. Friedman, argues that advances in technology and telecommunications have created a level playing field between competitors that has transformed the way business (and law) is conducted. In this article, Mr. Rowland looks at how “affordable” communications and web-based collaboration tools can now enable solopractitioners and small law practices to service clients on a global basis. In the “Death of Travel,” Mr. Rowland explains how “physical presence” is optional. Through technology, ad hoc teams of lawyers and specialists can be brought together on a moment’s notice with zero marginal cost to work together in virtual workspaces.