In this article, Seth Rowland looks at an approach to website design and search engine optimization, that separates the “technology” and “design” from the “information” and enables (or rather requires) you the lawyer to take an active and continuing role in your firm’s website. Through use of a properly configured web-based Content Management System (or “CMS”), your firm can achieve the goals of (1) effective communication with your existing clients, (2) establishing your firm’s expertise in particular areas of the law, (3) winning at “Google” by establishing your firm as a trusted resource for key search terms.
